Boucherie Festival: Culture, Strategy, and 3X Growth

The Boucherie Festival came to us with a clear goal: grow the festival’s footprint—without increasing the budget. We took the exact same spend from the previous year and built a fully grant-compliant marketing campaign that tripled their reach and cost the festival nothing out of pocket.

What We Did:

• ✅ Grant-Supported Execution – We helped structure, apply for, and fulfill grant requirements to fully fund the campaign.

• ✅ Strategic Creative – Video, photography, social content, and print pieces were designed to engage and drive attendance.

• ✅ Smarter Targeting – Paid media was focused across Meta, OTT, and local channels to speak directly to the people most likely to attend.

The Results:

• 📊 2.8 million total impressions—nearly 3x last year’s reach

• 💬 43% increase in social engagement leading up to the festival

• 🧠 Zero out-of-pocket cost to the festival through proper grant alignment

• 🗞️ Multiple earned media features across regional outlets

This was more than just a media plan—it was a full-scale, performance-backed partnership designed to grow an iconic Louisiana tradition.