Hanemann Plastic Surgery
Hanemann Plastic Surgery came to Crescendo Media after struggling with generic, stock-photo marketing from a big agency. We redefined their brand with real content, personalized messaging, and strategic ad campaigns—turning their marketing into a true reflection of the care they provide.
Hanemann Plastic Surgery: From Cookie Cutter to Completely Personal
When Dr. Hanemann partnered with Crescendo Media, his clinic was facing a common but critical problem: their marketing felt just like everyone else’s. Previously tied to a large agency, Hanemann Plastic Surgery was buried under a pile of stock photos, generic headlines, and templated campaigns that failed to capture the true heart of the practice. The result? A brand that blended in—when it should have stood out.
That’s where Crescendo stepped in.
We began by reshaping the narrative—starting with what makes Hanemann Plastic Surgery different: a deep commitment to personalized care, real patient transformations, and a practice rooted in trust. From branding to paid media, every touchpoint was reimagined to reflect the authenticity of Dr. Hanemann’s team and the life-changing work they do every day.
What We Did:
✅ Brand Repositioning – Replaced generic content with custom creative built around real patients, real results, and real stories.
✅ On-Site Content Production – Created a growing library of photo and video assets from actual procedures, patient testimonials, and behind-the-scenes moments.
✅ Custom Paid Media Strategy – Built targeted campaigns on Meta and Google that spoke directly to qualified leads in the Baton Rouge DMA—bringing in consistent, cost-effective results.
✅ Always-On Support – Acted as a true extension of the team, guiding marketing decisions, answering questions in real time, and helping the practice grow with confidence.
The Results:
📈 21 qualified leads in one campaign for under $325 total spend—well below industry average
🖼️ 100% original content across social, video, and ad creative—no stock photos, ever
🧠 Clear brand identity rooted in warmth, expertise, and patient-first communication
🔁 Ongoing optimization with SEO, SEM, and media production working in tandem to drive long-term growth
Hanemann Plastic Surgery didn’t just get a marketing agency—they got a partner. One that understands the value of trust, personalization, and showing up with purpose.