King Cake Festival: Sweet Tradition, Strategic Growth

The King Cake Festival is a celebration of Louisiana culture, food, and community—wrapped in one of the state’s most iconic Mardi Gras traditions. Crescendo Media was brought on board to help expand the festival’s footprint and bring consistency and professionalism to its promotional efforts.

With a clear focus on brand elevation and audience expansion, we developed a full marketing roadmap that included campaign messaging, social media rollout, regional media partnerships, and creative direction. We also supported the festival with grant compliance guidance and helped maximize the impact of a limited budget.

What We Did:

• ✅ Strategic Campaign Planning – Developed a clear content calendar, brand voice, and ad strategy to support promotion across digital, social, print, and radio.

• ✅ Creative & Content Production – Captured and produced visual content that showcased the heart of the festival—from king cakes to crowds.

• ✅ Grant Compliance Support – Ensured all deliverables aligned with grant funding requirements and provided documentation where needed.

• ✅ Community-Centered Messaging – Highlighted local vendors, family activities, and cultural ties to connect with a broader audience.

The Results:

• 🎯 Substantial increase in engagement across Meta and local media

• 📈 Significant attendance growth year-over-year, despite budget constraints

• 🧾 All campaign assets fully grant-compliant, supporting long-term sustainability

• 🤝 Strengthened relationships with local businesses and vendors through strategic spotlighting

From the bakers to the brass bands, every part of the King Cake Festival matters—and we helped ensure more people saw it, celebrated it, and came back for more.