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CRESCENDO

MEDIA

May The 4th Fest

Crescendo Media partnered with the May the 4th Festival to capture on-site content, execute a lean media strategy, and provide real-time marketing support—helping boost turnout and grow the festival’s reach without stretching the budget.

May the 4th Festival: Big Impact on a Scrappy Budget

The May the 4th Festival had a lot of heart—and a modest budget. Crescendo Media stepped in as a trusted partner, providing on-site content capture, building a lean media strategy, and offering ongoing marketing guidance to help the festival gain traction and set the stage for future growth.


What We Did:

  • ✅ On-Site Photo & Video Coverage – Captured content throughout the event to support promotion and future marketing efforts.

  • ✅ Cost-Efficient Media Strategy – Crafted a plan that made the most of every marketing dollar.

  • ✅ Marketing Support on Demand – Provided hands-on guidance to answer questions, refine messaging, and support festival organizers in real time.

The Results:

  • 👀 1.2 million+ total impressions across digital and streaming platforms

  • 🎟️ Exceeded turnout expectations, helping validate the concept and attract early buzz

  • 🤝 Strengthened festival foundation for beyond through smarter storytelling and consistent support

Sometimes the biggest difference comes from showing up, staying scrappy, and being all-in. That’s exactly what we did.

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